While many embrace Dry January as a fresh start to the year, Princess Cruises is setting its sights on mindful indulgence far beyond New Year’s resolutions with a new alcohol free range. In March 2025, they’re introducing the Amore Princess Zero Alcohol Collection, a premium menu of sophisticated non-alcoholic cocktails and beverages that promises to redefine the cruise experience. Crafted with innovation and elegance, this collection offers guests the opportunity to savour unforgettable moments at sea—without the alcohol.
A Cruise Industry First
As the first standalone zero-alcohol bar menu from a major cruise line, the Amore Princess Zero Alcohol Collection is truly groundbreaking. Featuring 10–20 craft cocktails, the menu is a collaboration between Princess Cruises’ own talented mixologists, the experts behind the world’s No. 1 bar (Sips in Barcelona), and renowned cocktail artist Rob Floyd. Alongside these exquisite cocktails, guests can enjoy an exclusive range of craft non-alcoholic beers, as well as white, red, rosé, and sparkling wines. Each drink is meticulously crafted to deliver the complexity and quality of traditional beverages.
Raising a Toast to Inclusivity
Sami Kohen, Vice President of Food and Beverage for Princess Cruises:
At Princess, we’re committed to creating inclusive experiences for all of our guests. The Amore Princess Zero Alcohol Collection reimagines what non-alcoholic drinks can be: delicious, sophisticated, and celebratory. By working with exceptional brands like Betty Buzz and Lyre’s, alongside leading mixologists, we’re proud to offer premium zero-proof options that perfectly complement the elevated Princess experience.
Princess’ Alcohol Free Highlights
The Amore Princess Zero Alcohol Collection features some truly innovative creations:
Betty Buzz Creations: Known for their all-natural mixers, Betty Buzz brings a lively sparkle to the menu. The standout Blake’s Breeze blends Betty Buzz Sparkling Grapefruit with soda and a twist of citrus for a refreshingly crisp treat.
Kylie Minogue’s Non-Alcoholic Sparkling Rosé: Sophistication in a glass, this award-winning sparkling rosé is light, crisp, and perfect for any celebratory toast at sea.
Lyre’s Non-Alcoholic Cocktails: Lyre’s award-winning spirits alternatives shine in cocktails like the No-Jito Royale, a reimagined mojito featuring Lyre’s White Cane Spirit, fresh mint, and lime.
24K Margarita: This dazzling drink reinvents the classic margarita with non-alcoholic Almave tequila, crafted exclusively for Princess in partnership with F1 star Lewis Hamilton.
Each drink is crafted with the same ingredients and precision as traditional alcoholic options, ensuring an indulgent and authentic experience.
Seamlessly Included in Premium Packages
Guests enjoying the Princess Plus and Princess Premier packages will find drinks from the Amore Princess Zero Alcohol Collection included as part of their unlimited beverage perks, making mindful travel even more accessible.
Coming to a Princess Cruises Ship Near You
Launching fleetwide by the end of March 2025, the Amore Princess Zero Alcohol Collection is a perfect addition for travellers seeking a more balanced approach to indulgence. Raise a toast to a stunning sunset or revel in a lively evening at the bar with a zero-alcohol creation that will elevate your cruise experience like never before.
Feeling Inspired?
CALL OUR TEAM TO BOOK ON 02380 658 386